Horse Betting Market Size, Share, Growth, Forecast Report 2032

On the basis of type, this market is segmented into line-in-play, fixed old betting, exchange betting, daily fantasy, spread betting, e-sports, pari-mutuel, and others. The pivotal growth driving factor in these sports is traceable to their popular seasonal and annual events. Top leagues like the UEFA Champions League, NFL, MLB, IPL, EFL, and NBA get attention from millions of fans. Tech-savvy multinationals and nimble regional players dominate the online gambling landscape. In May 2025, Flutter Entertainment bolstered its presence in South America, acquiring a 56% stake in NSX Group for USD 350 million. Meanwhile, Entain, pouring over USD 100 million each year into AI-driven risk controls, fortifies itself against tightening AML audits.

As per the GSMA’s annual State of Mobile Internet Connectivity Report 2023 (SOMIC), nearly 54% of the global population (4.3 billion individuals) owned a smartphone in 2023. The launch of innovative sports betting apps and websites is aiding the sports betting demand forecast. For instance, in January 2024, FanDuel launched its FanDuel Sportsbook app for iOS and Android or play via desktop across Vermont. The app offers live streaming of online events, safe and secure banking, an online betting guide, and in-app tools that enable customers to set time and deposit and wager limits. The Sports Betting Market is gradually transitioning from offline to online platforms, with the increasing prevalence of smartphones, mobile apps and high-speed internet access. Although offline betting accounts for a purpose of the market in regions that retain traditional retail betting shops, such as parts of Europe and Africa, the online segment accounts for most of the market worldwide.

Market Dynamics:

The developments in advanced data analytics and predictive algorithms empower bettors to make informed decisions, which is attractive to those who seek a strategic approach to horse betting. Betting operators employ bonuses, promotions, and loyalty programs to incentivize participation and enhance customer retention. Extensive media coverage, marketing initiatives, and a wide range of betting options heighten public interest and engagement in horse betting platforms. Furthermore, responsible gambling initiatives ensure a secure and sustainable betting environment for customers and operators in the region. These factors contribute to the growth in the horse betting market in Europe and are expected to fuel market growth in the years ahead.

What Is Covered Under E-Sports Betting Market?

Gamification has emerged as a critical differentiator in the competitive online sports betting landscape, with operators reporting significant increases in session duration and customer retention when implementing game-like elements. These innovations transform the traditional betting experience into an immersive, interactive journey that appeals particularly to younger demographics. The most effective implementations leverage behavioral psychology principles such as variable reward schedules and progression systems, creating powerful engagement loops that drive consistent platform usage. Post the data mining stage, we gather our findings and analyze them, filtering out relevant insights. The key players in the industry or markets are identified through extensive primary and secondary research.

Furthermore, the report presents national and regional assessments, considering the dominant forces of supply and demand that influence market growth. The competitive landscape is meticulously detailed, including market shares of significant competitors. The report incorporates novel research methodologies and player strategies tailored for the anticipated timeframe.

• Bettors select horses they believe will win, place, or show in a race, and wagers are placed through various channels, that includes online platforms, off-track betting locations, and racecourse betting windows.
• In order to be eligible to win rewards, players of lotto games usually have to choose a certain set of numbers.
• Virtual events offer bettors an immersive experience 24/7 and attract a broader audience, particularly in regions with limited live sports availability.
• Around 28% of users hesitate due to compliance requirements, while 33% cite limited access to cross-border betting platforms.
• These leagues are planned to happen in a particular schedule or during a particular season, in which all the teams or members are required to participate in naming an overall champion of the event or league.

By game type, sports betting led with 52.57% of online gambling market share in 2024, and is forecast to grow at an 11.93% CAGR through 2030, the highest among all game segments. As per the sports betting market regional analysis, the rise of online sports betting in Europe amid the high smartphone and internet penetration is driving the market. Countries in Europe are also introducing various regulations to ensure fair play, protect customers, and combat gambling addictions. As per the UK Gambling Commission’s Gambling Participation Survey 2022, 47% of adults in the United Kingdom engaged in online casino license curacao some form of gambling, with 21% placing bets online. Similarly, the l’Autorité Nationale des Jeux (ANJ) reported that a total of EUR 5.2 billion was wagered on sports in H in France.

Brazil’s Ministry of Sports, in a bid to uphold integrity in its newly regulated market, has inked a Technical Cooperation Agreement with Sportradar, underscoring the rising significance of integrity partnerships. This agreement also includes provisions for advanced monitoring systems and training programs to detect and prevent match-fixing. Today’s sponsorships with sports leagues and teams transcend mere brand visibility; they now encompass data collaborations that refine betting products. For instance, partnerships increasingly integrate real-time data feeds and predictive analytics to enhance user engagement and betting accuracy. Major League Baseball’s equity stake in Sportradar is a testament to the evolving dynamics, as these partnerships shift focus from traditional ads to crafting cohesive content experiences.

The RushBet platform boasts features like live sports streaming, loyalty bonuses, a user-centric interface, swift transactions, automated withdrawal approvals, and strong customer support. Strict rules and regulations approximately illegal sports are expected to hinder the increase of the sports activities betting marketplace. Governments round the world are imposing stringent rules to ensure fair play and protect purchasers, that can restriction market expansion. Additionally, the rise of illegal betting, regularly facilitated via unregulated online platforms, poses a sizeable undertaking to each the opportunities and tendencies inside the market. This issue may additionally lead to improved scrutiny, complicating market growth and potentially deterring new traders. As the industry develops, regulatory bodies will need to cope with those worries to ensure sustainable boom and compliance with felony standards.

The anticipated sports betting market growth can be attributed to the increasing global use of smartphones and the internet. Further, the global population’s lifestyle has been influenced by technological advancement and digitalization. As a result, the rise of machine learning might be a boon to the global sports betting market during the forecast period. The cultural significance of football across continents, along with strong integration of betting platforms into fan experiences, has reinforced its leadership in the sports betting market. Offline channels provide immediate cash transactions, social interaction, and perceived security, which remain strong motivators for traditional bettors. In regions where regulatory restrictions limit online betting, offline establishments continue to capture substantial market share.

The potential of corruption in sports and match-fixing also limits the market expansion, especially in less-regulated regions. Moreover, the market is highly competitive, leading to intense price wars, excessive bonus offerings, and a focus on customer acquisition, making it difficult for new entrants and small players. The website offers peer-to-peer betting to provide customers with fairer odds than traditional bookmakers. Fanatics Betting and Gaming launched retail and online sports betting, Fanatics Sportsbook, in Connecticut. Sports fans in Connecticut can either download the Fanatics Sportsbook on Android and iOS or visit any of the ten retail sports betting locations to begin their Fanatics experience.

Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report. I need the full data tables, segment breakdown, and competitive landscape for detailed regional analysis and revenue estimates. Sponsorship agreements, media coverage, and live betting options have amplified participation levels, further cementing football’s position as the preferred sport for betting activities. This format appeals to both casual and experienced bettors, as it minimizes uncertainty and enhances trust in the betting process. Fixed odds wagering also benefits from its broad acceptance across regulatory frameworks and its availability across multiple sports categories.